We are proud to have sponsored Olivia, our Operations Manager for the Nord/Normandie branch - alias Les Normandes ont des zelles - in support of the AMFE association (Association of Liver Diseases from Childhood) during her participation in the 34th Rallye Aïcha des Gazelles.
A unique human adventure that brings together each year 380 women aged 18 to 71 from all over the world and every nationality in the Moroccan desert.
Since its creation in 1990, it has been developing a different vision of motor racing through an original eco-concept: no speed or GPS, off-road, in favour of old-fashioned navigation (compass, ruler, map and geographical coordinates as the only tools).
We were keen to support our colleague in this event built around 3 pillars common to our CSR commitments:
- Gender equality in sport and professional life, taking into account diversity
- Environmental performance: the only Rally raid to be ISO 14001 certified
- Benefits for local life and positive impact on the region